As with many fields, SEO is constantly evolving and being updated by search engines. It can be a challenge to keep up with all of the changes going on with Google, but it is crucial to maintain a strong understanding of the latest best practices for achieving top rankings in SERPs.
Here are top SEO mistakes that you should avoid:
1) Keyword-stuffing & poor usage
Keywords have become standard practice when optimizing a website for search engine exposure. It is important to include them in relevant places throughout your content. However, it is common to see websites overexpose their keywords or use them incorrectly within their content. This occurs when people try to force irrelevant keywords into their copy, such as putting “blue widgets” in articles that are about education. A better strategy is to use keywords correctly and judiciously, including them in the title tags, headings (H1, H2), and body text of a page.
2) Focus on keyword rankings
Common mistake companies make when they begin working with SEO is that they need to focus solely on getting keywords ranked at the top of search results. While this is one part of the equation, it does not give you a holistic view of your website or business overall in terms of online exposure and traffic generation. A complete way to “rank” your SEO efforts would be to measure visibility the likelihood that someone will see your website or advertisement. This can be done by assessing website traffic, referral links, social media engagement, or other factors that indicate where your business is positioned online.
3) Not varying anchor texts
Anchor text (the text inside of a link) has the potential to send strong SEO signals—in terms of what keywords you are trying to rank for and whether or not you are an authority in certain areas. It’s important to vary your anchor texts between internal and external links within your content (for instance, using “click here” for one but “our services” for another). Additionally, it is recommended that Google users avoid over-optimizing their outgoing links with exact match keywords because this can create a poor user experience and potentially land them in a penalty situation.
4) Not monitoring for changes in rankings
Google and other search engines can update their algorithms at any time for better or worse. It is important to monitor your website and backlink profiles for any shifts that may occur in rankings and visibility so that you can take action before it becomes a problem. Many SEO service providers offer rank tracking services as part of their packages, but if yours does not provide this option, there are many free tools that you can use, such as SerpFox or RankRanger.
5) Ignoring or underestimating mobile optimization
Mobile devices such as smartphones and tablets have become the future of web browsing; however, many companies still ignore this trend by failing to optimize their websites for mobile devices or not having a mobile-friendly website altogether. (rankno1.co.uk) It’s important to understand that even if your company does not have a mobile app, people still use their smartphones and tablets to visit your website. (https://www.rankno1.co.uk/seo/london)
You can avoid these mistakes by working with an experienced SEO professional who understands the constantly evolving landscape of Google updates and how to optimize websites for the best possible search engine ranking results. (https://www.rankno1.co.uk/seo/services/) An ideal candidate should be able to provide you with thorough reports detailing where your site currently stands in terms of competition, opportunities for improvement, and what types of services they offer beyond basic optimization. Make sure that any SEO service provider you work with has a strong understanding of how local searches are done.