Search Engine Optimisation ( SEO ) is the process of improving your website, so it appears higher in search engine results.
SEO makes it easier for search engines to crawl and index your page by optimizing certain elements on the page. SEO makes search engines want to show your content in their results because it is more relevant to what people are searching for.
SEO can help increase customers and revenue by drawing large volumes of high-quality traffic from the search engines, which means greater exposure for a business’s products or services.
How SEO helps a business increase customers:
SEO can help a business increase customers by helping them find your business through searches on Google and other search engines. SEO also helps businesses stay current with what’s going on in their industry through SEO-related publications, SEO forums, and visiting SEO websites. SEO also increases customer knowledge about your product or service, even when they’re not searching for it, by including SEO-friendly content on your website to educate customers about your product or service.
How SEO helps a business increase revenue:
SEO can help a business increase revenue in several ways. SEO helps businesses get more exposure online, which enhances their brand image and increases revenue by helping a business stay top of mind for potential customers. SEO also helps businesses increase click-through rates which can help a website increase its conversion rates and generate more sales. SEO increases online visibility, which helps your business reach a larger target market through SEO-friendly content that appeals to all demographics – not just the customers currently looking for your product or service. SEO can also help increase revenue by helping businesses get higher rankings in search engines, which means you’re more likely to be clicked on than your competitors – giving your business a larger share of the market! SEO increases traffic to your website, which can help increase revenue through increased sales and leads. SEO also helps businesses increase their brand awareness which can help generate more revenue by building trust with potential customers.