SEO or search engine optimization is the process of increasing traffic to a website by having a site rank higher in relevant, organic search results on major search engines like Google, Yahoo and MSN. The basic goal of SEO is to make it easier for potential customers to find a business’s website through popular keywords (“search terms”) related to the services and/or products that the business offers.
How SEO can help a business increase customers and revenue
There are many reasons why companies use SEO to help their businesses grow as mentioned below:
- Increases Traffic:
The most obvious reason is that SEO can increase the number of visitors and sales that a company gets through organic search. With more people finding the business, it becomes easier to generate a steady stream of customers.
- Enhances customer loyalty:
Because SEO provides a business with an abundance of targeted traffic, it can also help with brand-building by providing customers with information that is useful and relevant to them, potentially increasing customer loyalty over time. This will, in turn, lead to repeat sales which could boost revenue significantly through long-term customer referrals, resulting in increased market share.
- Decrease advertising cost
SEO can also help decrease a business’s cost of advertising. Ads through SEO can be extremely targeted hence they increase the chances of your ads being clicked on. When this happens, a business owner does not have to spend money on broad advertisements that are not so effective.
- Track results
SEO also offers businesses the ability to track and measure results, allowing them to find out which strategies work best for their business model. With this information, they can adjust their campaigns accordingly to improve results.
To wrap up,
SEO is a powerful form of marketing that can increase a business’s revenue and customer base by attracting a steady stream of new customers from search engines over time. The more effective an SEO campaign, the more customers a business can attract, which will inevitably make it easier to increase the overall revenue.